A village tucked within snow-capped Tyrolean Alps greeted fair-goers arriving on the Pike through the east entrance.
The Tyrolean Alps attraction offered gorgeous scenery, tasty food and special entertainment. Alpine castles, gabled homes, and churches surrounded groups of peasants singing native songs. The hotel, the St. Louis Inn, was part of this attraction.
The Luchow-Faust World Fair Restaurant, operated by Tony Faust of St. Louis and August Luchow of New York City, could seat 2,500. In addition to good food, diners enjoyed comedian Will Rogers or listened to one of the many fine concerts.
Adolphus Busch purchased the attraction with the idea of opening a summer theatre following the Fair. That project was never completed.